01
Retail Sales & Manufacturer Representation
Identify target retailers, reach category buyers, pitch your products, negotiate placements, and manage retail relationships over time.
Independent Sales Representation + Commerce Strategy
Good Products Deserve Great Opportunities.
We connect ambitious brands with the buyers, channels, and strategies that turn potential into measurable growth.
Our promise
Real relationships. Disciplined execution. Meaningful growth.
Who we are
More Than Representation. A Partner in Growth.
Great brands deserve more than introductions. They deserve a committed partner who understands their products, believes in their potential, and takes ownership of their growth. We work as an extension of your team, combining strategic thinking with persistent, hands-on execution to unlock new retail and commercial opportunities.
Relationships First
Trust with buyers and brand partners is earned in person and protected over years, not quarters.
Disciplined Execution
Clear priorities, consistent follow-through, and honest updates on what's working.
Built for the Long Term
We pursue placements that sell through and reorder — growth that compounds.
What we do
From First Introduction to Lasting Growth.
Every engagement is tailored. We focus on the capabilities that matter most for your brand, stage, and channels — not an indiscriminate full-service package.
- 02
Wholesale & Distribution Expansion
Build reseller, distributor, dealer, and strategic wholesale networks — and support launches and reorder growth once you're in.
- 03
Business Development & Strategic Partnerships
Uncover adjacent markets, establish partnerships, negotiate commercial opportunities, and create a sustainable pipeline.
- 04
Commerce & Channel Strategy
Connect wholesale, DTC, B2B, ecommerce, and physical retail. Evaluate Shopify and modern commerce capabilities, and improve checkout, payments, POS, and customer experience where appropriate.
- 05
Account Management & Retail Growth
Manage relationships after the initial sale, support assortment expansion, coordinate follow-ups, and find incremental revenue.
- 06
Go-to-Market Advisory
Develop ideal customer profiles, buyer mapping, positioning, sales process, commercial strategy, and disciplined pipeline management.
Industries
Different Industries. One Commitment to Growth.
These are the categories where we focus our time, curiosity, and relationships.
01Convenience & Consumer Goods
Snacks, candy, jerky, protein bars, food, beverage, and everyday essentials.
02Lifestyle, Outdoor & Recreation
Footwear, golf, outdoor recreation, fitness, and lifestyle products.
03Health, Wellness & Personal Care
Hearing health, wellness, personal care, and innovative consumer products.
04Commerce & Channel Strategy
Retail, DTC, B2B, and omnichannel growth for product-based businesses.
Areas of focus only — these categories describe where we concentrate our work, not a list of current clients or exclusive retail relationships.
Our approach
A Disciplined Approach. Built Around Your Brand.
No unnecessary complexity. No one-size-fits-all playbook. Just thoughtful strategy, meaningful relationships, and consistent execution.
- 01
Discover
Understand your brand, economics, current channels, and growth ambitions.
- 02
Prioritize
Define the ideal buyers, accounts, opportunities, and measurable objectives.
- 03
Open Doors
Develop relationships, create introductions, and build a qualified pipeline.
- 04
Execute
Manage outreach, sales conversations, negotiations, and launch planning.
- 05
Grow
Strengthen relationships, monitor performance, pursue reorders, and expand distribution.
Philosophy
The Principles Behind How We Work.
Our philosophy draws inspiration from three influential books on leadership, business performance, and negotiation. These principles shape how we think, communicate, and execute.
- Book 01
Good to Great
Jim Collins
Disciplined People. Disciplined Thought. Disciplined Action.
We believe lasting growth starts with the right people, clear priorities, honest assessment, and consistent execution. We focus on doing the important things exceptionally well.
View at HarperCollins(opens in a new tab) - Book 02
The Qualified Sales Leader
John McMahon
Qualification. Accountability. Customer Outcomes.
We prioritize meaningful opportunities, ask difficult questions, understand decision-making processes, and build a repeatable sales approach grounded in business value rather than activity for its own sake.
View book details(opens in a new tab) - Book 03
Never Split the Difference
Chris Voss
Empathy. Listening. Thoughtful Negotiation.
We believe strong relationships begin with understanding. We listen carefully, uncover what matters to each stakeholder, and seek thoughtful agreements that create long-term value.
View at HarperCollins(opens in a new tab)
We bring heart to relationships, discipline to execution, and intention to every conversation.
These books are independent sources of inspiration and their authors are not affiliated with or endorsing the agency.
Signature capability
Today's Growth Happens Everywhere.
Retail shelves. Wholesale networks. Digital storefronts. The strongest brands connect them all.
Traditional manufacturer's representation opens doors with buyers. Modern commerce expertise makes sure every channel works together once you're through them. We bring both perspectives to the same table — so your retail, wholesale, and digital strategies reinforce one another instead of competing.
- Shopify and modern ecommerce platform strategy
- B2B and wholesale ordering experiences
- Retail point-of-sale and omnichannel considerations
- Checkout, payments, and customer experience
- Channel expansion and go-to-market planning
- Strategic introductions to implementation specialists where appropriate
Technology implementation, where needed, can be delivered with qualified external partners. It is not automatically performed in-house — we help you decide what's worth building and who should build it.
Discuss Your Growth Strategy- One Connected Growth Strategy
- Retail & Convenience
- Wholesale & B2B
- Direct-to-Consumer
- Ecommerce & POS
Why partner with us
Big-Company Experience. Small-Agency Commitment.
- 01
Enterprise Sales Experience
A strategic, consultative approach to complex selling — built on qualification, preparation, and business value.
- 02
Personal Accountability
Direct involvement and hands-on attention. You'll always know who is representing your brand.
- 03
Relationships That Matter
A long-term mindset toward buyers and brand partners, because reputations travel in every category.
- 04
Commercial Discipline
Clear priorities, transparent communication, and measurable progress you can see and discuss.
About
Built on Relationships. Driven by Results.
FLC Sales was founded on a simple belief: brands with great products deserve someone equally committed to helping them grow. Combining experience in enterprise sales, consumer products, and commerce strategy, we help brands navigate the path from initial introduction to long-term commercial partnership.
Southern California roots, national ambition. We're based in Southern California and work with brands and buyers wherever the right opportunity is — supported by travel, virtual selling, and trusted relationships across the country.
Founder photo
Founder & Principal
[Founder Name]
[Add a short, factual summary of your professional background — the roles, industries, and types of selling you've led.]
[Add what drew you to independent representation and how you work with brand partners day to day.]
Contact
Let's Build Something Great.
Whether you're looking to enter new retail channels, grow wholesale distribution, or sharpen your commerce strategy, we'd love to hear what you're building.
- chris@flcsales.com
- Southern California · Working nationwide
Every inquiry is read personally. We'll reply to let you know whether we're a good fit.